The Unmatched Benefits of Switching to VoIP in Your Business

Effective and efficient communication is the backbone of business success. Traditional phone systems, once the lifeline of business operations, are giving way to more robust, flexible, and cost-effective solutions. Enter VoIP (Voice over Internet Protocol), a technology that transforms businesses’ communication. Let’s delve into the transformative benefits of switching to VoIP, offering insights into why it’s not just an option but a necessity for modern businesses.

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How to Increase Sales with Call Tracking for Dealerships

Automotive sales is a highly competitive industry. So, car dealerships constantly search for innovative ways to increase leads, conversions, and sales. 

With the adoption of digital tools, one powerful emerging strategy is call tracking. Call tracking is not just about recording the number of calls; it’s a sophisticated technology that provides insights into customer behavior campaign effectiveness and leads to a data-driven decision-making process. 

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How to Improve RV Dealership Sales Outcomes with Call Tracking Software

The success of any business relies heavily on effective marketing strategies, proactive sales teams, and exceptional customer service.

With the majority of buyers researching online before ever setting foot on the lot, it has become crucial for auto and RV dealerships to track their online marketing efforts and monitor and analyze their phone calls. Call tracking software is revolutionizing how RV dealerships operate and boosting their success.

What You’ll Learn:

  • The definition and purpose of call tracking software
  • How call tracking software can revolutionize your RV dealership’s success
  • The benefits of implementing call tracking software include improved call analytics, enhanced call routing, optimized marketing campaigns, conversion rate analysis, training and coaching opportunities, competitive analysis, and addressing common questions.
  • How to maximize sales and service outcomes and reduce missed opportunities with a call tracking platform

What is Call Tracking Software?

Call tracking software is a powerful tool enabling RV dealerships to track and analyze incoming calls coming into your business phone system. It provides valuable insights into the effectiveness of marketing campaigns, customer preferences, and sales techniques. By assigning unique phone numbers to different marketing channels, call tracking software allows dealerships to accurately measure the impact of each campaign and allocate their marketing budget more efficiently.

How Does Call Tracking Software Work?

Call tracking software assigns a unique phone number to each marketing channel, whether it’s an online advertisement, a social media post, or a print ad. When a potential customer dials one of these numbers, the call is automatically routed to the dealership’s main phone line. The software captures essential data such as call duration, source, and caller demographics, providing valuable insights into customer behavior and preferences.

Dealership Call Tracking

Common Features of Call Tracking Platforms

Call tracking software offers a range of features and benefits that can significantly enhance the operations of an RV dealership. Some standard features include call recording, call analytics, call routing, and integration with Customer Relationship Management (CRM) systems. By leveraging these features, RV dealerships can better understand their customers, refine their sales techniques, and make data-driven decisions to optimize their marketing campaigns.

  • Call recording: Allows for analysis of customer interactions and sales techniques
  • Call analytics: Provides insights into call volume, peak call times, and call outcomes
  • Call routing: Ensures calls are directed to the appropriate salesperson or department
  • CRM Integration: Allows for seamless data sharing and a more holistic view of customer interactions
  • Enhanced customer service: Reduces wait times and provides transparency with call queuing
  • Streamlined operations: Automates call transfers and reduces the chances of calls being misdirected or lost
  • Optimized marketing: Accurately measures the effectiveness of each campaign, improving marketing spend allocation
  • Conversion rate analysis: Provides insights into the conversion process and identifies areas for improvement
  • Training and coaching: Enables analysis of sales interactions and targeted training to improve sales team performance
  • Competitive analysis: Monitors competitors’ campaigns and strategies, helping to differentiate and stay ahead of the competition

Improved Call Analytics

One of the primary benefits of call-tracking software is the ability to track and analyze incoming calls. Every call is recorded and logged, providing RV dealerships with a comprehensive overview of their call volume, peak call times, and call outcomes. By analyzing this data, dealerships can identify trends, patterns, and areas for improvement, leading to more informed decision-making and better customer service.

Call tracking software goes beyond simply tracking the number of calls. It also captures valuable data such as call duration, source (which marketing channel generated the call), and caller demographics. This data allows RV dealerships to understand which marketing channels are most effective in driving phone calls and which customer segments are most likely to engage. With this information, dealerships can tailor their marketing strategies to target specific customer demographics and allocate resources more effectively.

RV dealerships can better understand their customers’ needs and preferences by analyzing the data captured through call tracking software. For example, dealerships can identify common customer questions or concerns by reviewing call recordings and analyzing the conversations. This information can then be used to improve website content, FAQs, and sales scripts, ensuring potential customers receive the information they need to purchase.

Call Tracking Analytics

Call tracking software provides RV dealerships with valuable insights into their sales techniques. By listening to call recordings and analyzing the interactions between sales representatives and customers, dealerships can identify areas for improvement. This can include refining sales scripts, addressing common objections, and providing additional training and coaching to sales teams. Furthermore, the data collected through call tracking software allows for data-driven decision-making, helping dealerships identify which marketing campaigns drive the most leads and allocate their resources accordingly.

Enhanced Call Routing

Call tracking software streamlines the call routing process, ensuring every call is directed to the appropriate salesperson or department. By utilizing intelligent call routing algorithms, the software can route calls based on predetermined criteria such as the caller’s location, the product or service they are interested in, or the salesperson’s availability. This automation eliminates the need for manual call transfers and reduces the chances of missed or mishandled calls.

With call tracking software, RV dealerships can respond quickly to customer inquiries. The software can instantly route calls to available sales representatives, reducing wait times and increasing customer satisfaction. Additionally, call tracking software allows for call queuing, ensuring customers are informed of their position in the queue and estimated wait times. This transparency improves the overall customer experience and strengthens the dealership’s reputation for excellent customer service.

Efficient call routing improves customer service and streamlines internal operations within an RV dealership. By automatically routing calls to the appropriate department or salesperson, the software eliminates the need for manual call transfers. It reduces the chances of calls being misdirected or lost. This results in a more streamlined workflow, allowing sales teams to focus on what they do best – selling RVs and providing exceptional customer service.

Optimized Marketing Campaigns

One of the key features of call-tracking software is the ability to assign unique phone numbers to different marketing channels. This allows dealerships to measure the effectiveness of each campaign accurately. By tracking the number of calls each ad generates, dealerships can determine which platforms drive the most leads and optimize their marketing strategy accordingly.

Traditional marketing analytics often focus solely on online conversions, such as form submissions or purchases. However, phone calls play a significant role in the sales process for RV dealerships. Call tracking software provides a more comprehensive view of campaign effectiveness by capturing data on phone call conversions. This allows dealerships to accurately measure their marketing campaigns’ return on investment (ROI) and make data-driven decisions to optimize their marketing spend.

By accurately measuring the effectiveness of each marketing campaign, RV dealerships can allocate their marketing budget more efficiently. Instead of blindly investing in all marketing channels, dealerships can focus on campaigns that generate the most leads. This maximizes the ROI and allows dealerships to optimize their overall marketing strategy. Call tracking software lets dealerships decide where to invest their marketing dollars, ensuring that every penny is well-spent.

Once RV dealerships have identified the marketing campaigns that generate the most leads, they can double down on these campaigns to drive even more business. By investing more resources in successful campaigns, dealerships can scale their marketing efforts and attract more potential customers. Call tracking software provides the necessary data and insights to identify these high-performing campaigns, giving RV dealerships a competitive edge in the market.

Conversion Rate Analysis

Call tracking software allows RV dealerships to track the customer journey from the initial phone call to the final sale. By following the path of a lead from the first interaction to the point of purchase, dealerships can gain valuable insights into the conversion process. This data helps identify bottlenecks and areas for improvement in the sales process, leading to increased conversion rates and higher overall sales.

RV dealerships can analyze call data and compare it with sales data to understand the conversion process comprehensively. Dealerships can calculate conversion rates by cross-referencing the number of calls generated by a specific marketing campaign with the actual number of sales. This analysis reveals the sales team’s effectiveness, identifies potential areas for improvement, and allows for targeted training and coaching to increase conversion rates.

Conversion rate analysis is a crucial step in improving the performance of an RV dealership. By calculating conversion rates for different marketing channels, sales representatives, or periods, dealerships can identify areas for improvement. With this knowledge, dealerships can refine their strategies and increase conversion rates, ultimately driving more sales.

The insights from call tracking software allow RV dealerships to refine their sales processes and increase conversion rates. By analyzing call recordings, identifying common objections, and addressing customer pain points, dealerships can equip their sales teams with the tools and knowledge they need to close more deals. This targeted sales training and coaching approach leads to improved sales performance, increased customer satisfaction, and higher conversion rates.

Training and Coaching Opportunities

Call tracking software allows RV dealerships to record calls, providing a valuable resource for training and coaching purposes. Listening to recorded calls will enable sales managers to analyze interactions between sales representatives and customers. This analysis helps identify areas for improvement, such as objection handling, product knowledge, or customer service skills.

Listening to recorded calls enables RV dealerships to identify areas for improvement within their sales teams. For example, if a sales representative consistently struggles with objection handling, targeted feedback, and additional training can be provided to address this issue. This personalized approach to training and coaching ensures that sales teams are equipped with the necessary skills to provide exceptional customer service and close more sales.

RV dealerships can significantly improve their sales team’s performance by utilizing call tracking software’s training and coaching opportunities. As sales representatives receive targeted feedback and additional training, they become more confident and competent. This improvement in performance translates into a better customer experience, as customers receive accurate and timely information, leading to increased customer satisfaction and loyalty.

Exceptional customer service is critical to building customer loyalty and driving repeat business. By leveraging the insights gained through call tracking software, RV dealerships can enhance the customer experience and strengthen customer loyalty. By addressing customer pain points, providing personalized recommendations, and delivering exceptional service, dealerships can turn satisfied customers into loyal brand advocates who return for future purchases and refer their friends and family.

Competitive Analysis

Call tracking software allows RV dealerships to monitor their competitors’ advertisements and call volumes. By tracking the unique phone numbers assigned to competitors’ campaigns, dealerships can gain insights into which marketing channels are most effective for their competitors. This information can be used to benchmark against the competition and identify potential opportunities for improvement.
In addition to monitoring call volumes, call tracking software provides RV dealerships valuable insights into their competitors’ marketing strategies. By analyzing the data captured through call tracking software, dealerships can better understand their competitors’ messaging, offers, and targeting techniques. This information can be used to fine-tune their marketing strategies, differentiate themselves from the competition, and attract more customers.

By closely monitoring competitors’ marketing efforts, RV dealerships can identify opportunities to differentiate themselves in the market. These insights gained through call tracking software give dealerships a competitive advantage and help them stand out.

In today’s highly competitive market, staying ahead is essential for any RV dealership’s success. Call tracking software enables dealerships to gain valuable insights into their competitors’ strategies, allowing them to make informed decisions and refine their marketing efforts. By leveraging these insights and continuously optimizing their marketing campaigns, RV dealerships can attract more customers, increase market share, and stay ahead of the competition.

Addressing Common Questions

Is Call Tracking Software Suitable for Small RV Dealerships? 

Absolutely! Call tracking software is beneficial for RV dealerships of all sizes. Whether you are a small dealership or a large enterprise, call tracking software provides valuable insights into your marketing efforts and customer interactions. 

How Can Call Tracking Software Improve Customer Satisfaction? 

Call tracking software improves customer satisfaction by providing quicker response times, routing calls to the appropriate salesperson or department, and capturing valuable data on customer needs and preferences. 

What Are the Potential Challenges of Implementing Call Tracking Software?

While call tracking software offers numerous benefits, there are a few potential challenges to consider when implementing it in an RV dealership. One challenge is ensuring that all staff members are trained on how to effectively use the software and interpret the data it provides. 

Is Call Tracking Software Compatible with Existing CRM Systems?

Most call tracking software solutions can be integrated with existing CRM systems, allowing for seamless data sharing and a more holistic view of customer interactions.

Implementing call-tracking software in your RV dealership can be a game-changer for your business. The benefits are numerous, from improving call analytics and optimizing marketing campaigns to enhancing customer service and gaining a competitive advantage. By leveraging the power of call tracking software, you can boost sales, increase customer satisfaction, and take your RV dealership to new heights of success. Keep valuable leads from slipping through the cracks – invest in call-tracking software and revolutionize your dealership’s success today.

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VoIP vs Traditional Phone Service: 5 Reasons to Choose VoIP

Effective communication plays a crucial role in the success of any organization. Phone services are the backbone of business communication, allowing companies to connect with clients, partners, and employees. However, the traditional phone service landscape has significantly transformed with the rise of Voice over Internet Protocol (VoIP) technology. 

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Why You Should Avoid The Cheapest VoIP Business Phone Service

In today’s competitive business landscape, effective communication plays a vital role in the success and growth of any organization. As technology advances, more businesses are shifting towards Voice over Internet Protocol (VoIP) phone systems to streamline communication infrastructure. VoIP offers numerous benefits, including cost savings, flexibility, and advanced productivity features. However, working with the cheapest VoIP business phone service may be more of a headache than a budget reduction.

Why The Cheapest VoIP Business Phone Service May Not Be The Best Idea

While cost consciousness is a valid concern for businesses, it is essential to be cautious when selecting a VoIP business phone service solely based on price. Companies may unwittingly compromise on critical aspects necessary for seamless and reliable communication in pursuing the cheapest option.

We’ll dive into why opting for the cheapest VoIP business phone service might not be the wisest decision, highlighting potential pitfalls hindering productivity, professionalism, and overall business success. By understanding these drawbacks, you can make an informed decision when choosing a VoIP phone service provider that best aligns with your business needs and goals.

Lack of Reliability and Call Quality

The cheapest VoIP business phone services often cut corners regarding infrastructure and technology investments. They may rely on outdated or subpar equipment, limited bandwidth, or inadequate network infrastructure. These cost-saving measures can result in frequent service disruptions, dropped calls, and poor call quality. Unreliable service frustrates employees and reflects poorly on the business when clients and customers experience communication issues.

When the infrastructure and technology of a VoIP service are compromised, it directly affects call quality. Businesses may experience static, echoes, delays, or distorted audio during calls. Such issues can lead to misunderstandings, miscommunications, and missed business opportunities. Additionally, frequent call drops or interruptions can hinder effective collaboration, impede timely decision-making, and damage client relationships.

A cheap VoIP business phone service that fails to provide reliable call quality and uninterrupted communication can significantly impact customer satisfaction. Clients and customers expect clear and uninterrupted conversations when engaging with a business. Constant call disruptions and poor call quality can create frustration, erode customer trust, harm the business’s professional image, and even result in the loss of potential customers. It’s important to prioritize a robust phone service that ensures clear, reliable communication to maintain a positive reputation and deliver excellent customer service.

Businesses risk sacrificing reliability, call quality, and overall communication effectiveness by opting for the cheapest VoIP business phone service. In the next section, we will delve into the limited features and functionality that cheap phone services often offer, further highlighting the potential drawbacks of choosing the cheapest option.

Limited Features and Functionality

With the cheapest VoIP business phone service, one of the primary trade-offs is limited features and functionality. These providers often offer bare-bones packages with only basic features such as call forwarding, caller ID, and voicemail. Advanced features essential for efficient business communication, such as auto-attendant, call recording, integration with CRM systems, and virtual meetings, are unavailable or come at an additional cost. You may also find additional fees for equipment, setup, or support. Advanced features, like cloud call center, may not be available for businesses that need to scale their service departments.

Call forwarding, for example, allows businesses to redirect incoming calls to specific employees or departments, ensuring calls are answered promptly and efficiently. An auto-attendant feature enables callers to navigate menu options to reach the correct department or person, enhancing professionalism and customer experience. Voicemail transcription converts voicemail messages into text, making it easier to review and respond to messages quickly. These features, among others, contribute to streamlined communication, improved productivity, and enhanced customer service. However, depending on your chosen provider, you may find they’re locked behind a higher service tier or available as a paid add-on.

Limited features can hinder productivity.

Limited features can lead to missed opportunities, as employees may need more tools to communicate effectively and collaborate. Additionally, as the business expands and requires more advanced features, it may face limitations with cheap service providers that cannot accommodate scalability.

Investing in a comprehensive VoIP service with a wide range of features and functionalities ensures businesses have the tools to operate efficiently, promote collaboration, and deliver exceptional customer service. The right VoIP provider will grow with your business, offering features to help you better manage operations as you scale.

Inadequate Customer Support

One of the significant drawbacks of opting for the cheapest VoIP business phone service is the need for customer support. Cheap providers often prioritize cost-cutting measures, which can result in limited or impersonalized customer support. Businesses may need help to reach a knowledgeable representative when facing technical issues or requiring assistance with their phone system setup, configuration, or troubleshooting.

When technical issues or challenges with the VoIP phone system need to be addressed, prompt and effective customer support becomes crucial. However, cheap service providers may not provide the level of support necessary for quick resolutions. Extended downtimes, unresolved technical issues, and delayed responses can severely disrupt business operations, decreasing employee productivity and frustration.

Having reliable customer support is vital for businesses relying on VoIP phone services. A dependable support team can quickly address any technical issues, guide users through system setup and configuration, and provide prompt resolutions to ensure minimal disruption to business communication. Efficient customer support fosters a sense of trust and reliability, allowing businesses to focus on their core operations rather than grappling with phone system challenges.

Businesses can rest assured that assistance is readily available by choosing a reputable VoIP business phone service provider offering reliable and personalized customer support. In the next section, we will explore the security concerns of cheap VoIP services, highlighting the potential risks of data breaches and unauthorized access.

Security Concerns

Choosing the cheapest VoIP business phone service often comes with inherent security risks. Cheap providers may not have invested enough in cybersecurity measures, leaving customers vulnerable to potential breaches and unauthorized access. This can expose sensitive business communications, customer data, and confidential information to potential threats.

Poor security measures can make it easier for hackers and cybercriminals to exploit vulnerabilities in the VoIP system. Without proper encryption protocols and security features, eavesdropping, call interception, and unauthorized access to confidential information become real risks. Such breaches can result in data loss, financial fraud, and reputational damage to the business.

Maintaining the security and integrity of business communications should be a top priority. Investing in a reputable VoIP service provider ensures the implementation of robust security features such as encryption protocols, secure connections, and protection against common threats. These measures safeguard sensitive data, maintain the privacy of conversations, and minimize the risks of unauthorized access or fraudulent activities.

By prioritizing a secure VoIP business phone service, businesses can protect their valuable information, maintain customer trust, and mitigate the potential financial and reputational damage that can result from security breaches. In the next section, we will explore the limitations of scalability and growth often associated with cheap phone services, emphasizing the importance of choosing a provider that can accommodate business expansion and evolving needs.

Scalability and Growth Limitations

One of the drawbacks of a cheap VoIP business phone service is its limited scalability. As businesses expand and evolve, their communication needs change. Cheap providers may not offer the infrastructure and flexibility to accommodate the growing demands of a business. This can lead to difficulties adding new phone lines, expanding to multiple locations, or integrating additional features and functionalities.

When businesses experience growth or need to add new phone lines, they may need help with cheap VoIP services. These providers may restrict the number of lines that can be added or charge exorbitant fees for scaling up. This can hinder the seamless expansion of the business and require additional investments to switch to a more scalable solution in the future.

Selecting a scalable VoIP business phone service is crucial for long-term success. By partnering with a provider to accommodate business growth, businesses can seamlessly add new phone lines, integrate additional features, and expand to multiple locations without disrupting their communication infrastructure. This flexibility allows for agility and scalability, enabling businesses to adapt to evolving needs and remain competitive.

Investing in a scalable VoIP service ensures businesses can grow and expand without facing the limitations and challenges of cheap phone services.

Reputation and Trustworthiness

In the VoIP industry, there is often a correlation between the price of a service and its reputation. While finding affordable and reliable VoIP providers is possible, the cheapest options may have a poor track record or a reputation for poor customer service. Price alone should not be the sole determining factor when choosing a business phone service provider.

Cheap VoIP business phone service providers may be relatively new or have a limited customer base. Their lack of experience can manifest in inadequate service quality, infrastructure, and customer support.

Partnering with an unreliable VoIP service provider can have severe consequences for a business. Poor call quality, frequent disruptions, and limited support can hamper day-to-day operations, damage customer relationships, and harm the company’s professional image. Furthermore, unreliable providers may have issues with service outages, data breaches, or even sudden closures, leaving businesses without phone service and scrambling to find an alternative.

Businesses must prioritize reputation and trustworthiness when selecting a VoIP business phone service provider. Choosing a reputable and established provider with a proven track record can provide peace of mind, ensuring that the business’s communication needs are in capable hands.

How to Find The Right VoIP Phone Provider

The right provider for your organization will check all the boxes, not just the price. You may find that a provider who charges just a few dollars more per user provides more security, support, and overall customer satisfaction. While a cheap option may seem beneficial in the short term, their services may soon hinder long-term business goals.

When choosing a provider, it’s best to shop around for prices at several vendors and look at the difference in features they provide at each price point. When you’ve found the features your business needs, you should check third-party review sites to get a better idea of the experiences that their previous customers have had. These sites can provide great insight into what doing business with a provider is like, whether it was a good experience or a bad one.

Interested in working with a VoIP provider that combines affordable prices and industry-leading features? Schedule a live demo with our team today!

7 Best Salesforce Integrations to Streamline Your Business

Organizations strive to leverage every advantage in today’s highly competitive business landscape. One such advantage lies in harnessing the power of Salesforce, the world’s leading customer relationship management (CRM) platform. Salesforce offers a comprehensive suite of tools and functionalities to streamline sales, marketing, and customer service processes. However, businesses must integrate Salesforce with other essential platforms and solutions to unlock its full potential.

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What is VoIP (Voice Over Internet Protocol)?

Effective communication is at the heart of every successful business. Whether connecting with clients, collaborating with team members, or resolving customer issues, the quality and reliability of your communication infrastructure can significantly impact your bottom line. In today’s digital age, traditional phone systems have taken a backseat as businesses embrace more advanced and cost-effective solutions. One such groundbreaking technology is VoIP (Voice over Internet Protocol) phone service.

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Holiday How To: 4 Steps to Prepare with ITC Cloud

ITC Cloud makes it easy to “Ring in the Holidays”. Unwrap 4 simple ways you can use your ITC Cloud portal to set up holiday-specific auto attendants, call routing, and additional tips for your organization. In-Telecom and ITC Cloud provide the gift of helping you overcome the holiday blues of waiting too late to set up seasonal profiles for your business.

Step #1 – Create Your Organization Holiday Schedule and Set Up A Time Frame

Determine the specific dates and times you would like to adjust your office hours. Navigate to the Time Frame tab and select “Add Time Frame”. Next, give your Time Frame a name that helps differentiate them from other Times Frames such as “Holiday Schedule”. Next, select the option “Specific dates or ranges” and fill in the appropriate dates. You can add multiple dates and ranges here. Once you have completed these steps, click Save.

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Step #2 – Create Your Holiday-Specific Auto Attendant

Navigate to the “Auto Attendants” tab and click “Add Attendant”. Give your “Auto Attendant” a unique name, create a new extension number (will alert you if used), select the Time Frame you previously created, and click “Add” (Figure 2-a). Now, the fun part! Gone are the days where you must record your own voice for each option. If you haven’t watched our training video, How to Setup an Auto Attendant yet we suggest you watch before completing this step. Once you have successfully set up your customized “Auto Attendant”, click Save (Figure 2-b).

Figure 2-a

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Figure 2-b

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Step #3 – Complete Your Seasonal Call Routing Using Inventory Within ITC Cloud

Navigate to the “Inventory” tab. Select the DID or phone number to which applies. This can easily be done by using the “Filters” option (Figure 3-a). Here you will enable the specific holiday time frame for this phone number and select your Treatment. For example, select “Auto Attendant” then type in the name of the Auto Attendant you just created. *Its recommended to complete this step for weather events, holidays, business hours, after hours (Default).

(Organize the time frames in this order from top down) Click “Save” (Figure 3-b).

Going forward, all calls made to the number selected, during the time frame created will play this unique holiday auto attendant for you!

Figure 3-a

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Figure 3-b

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Step #4 – Tips to Ensure A Happy Holiday

Remind your team to update their status in the portal and create their automatic out of office email reply.

To change your status in the portal, find and click on your contacts side bar located in the bottom right corner of your screen. Once it is expanded, input your status under your name. This is only seen by your internal organization and would need to be done by each individual if they please (Figure 4-a). (For example, those who are on vacation during a different period than your set time frame). Another great tip is to create and set up your automatic out of office email reply. The steps for this can be different depending on your email server or services. If you have Microsoft Outlook, simply click File, select the button for Automatic Replies, and follow the instructions (Figure 4-b).

Figure 4-a

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Figure 4-b

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STOCKING BONUS – Watch our training webinar, “Holiday How To” for more visual guidance. Need more of a “hands-on” experience setting up the first time? No problem! Give us a call at 8888-470-0614 and we can walk you through this process.